As the world and region move towards a more digital age, the expectations of consumers and the workforce are for companies to keep up with this trend of a younger, tech savvy and upwardly mobile marketplace. We at Alireza Holding Co. are among the companies locally leading the way, to make sure we provide the tools required for our people to be able to compete in today’s market. We do so, while still cultivating a culture of honesty, integrity and tradition.